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Freebird viral campaign 
Freebird tells the tale of three aging bikers travelling to Wales to do a drug deal with a hippy.
To promote the DVD release of Freebird (Starz Entertainment), a tale of three aging bikers travelling to Wales to do a drug deal, we set-up a social networking campaign specifically targeting groups that would have an interest in the movie.
The campaign, using Facebook, Myspace, Flikr and YouTube, generated FIFTEEN TIMES more interaction than an industry standard email campaign with the same budget, and even saw a rise of 256% in users than our own typical email campaign rates. Crucially, first week sales were 66% higher than predicted.
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